Our mission is to sustainably produce high quality, organic crackers and cracker products for the great people of Wisconsin and beyond.


Potter’s Crackers are made by Potters Fine Foods LLC. The company was started by Peter Potter Weber and his mom, Nancy Potter, in 2006. Pete is a food science graduate of the University of Wisconsin and Nancy previously owned the New Glarus Bakery (New Glarus WI) for 25 years. The two of them saw the specialty cheese industry in Wisconsin exploding with exceptional cheeses and no deserving cracker to accompany them. They combined their passion for good food to make a cracker that truly delivers the flavors of Wisconsin to you.

After Pete graduated from the University of Wisconsin he attended graduate school at UC-Davis.  He fell in love with Cali and opened a west coast Potter’s Crackers production facility in Sacramento. Peter loved providing our friends in California with our same small batch, artisan, organic crisps and crackers that folks in Wisconsin have been enjoying but recently he heeded the call to other pursuits. We are transitioning all of our production back to Wisconsin.  We will continue to provide all of Potter’s customers from coast to coast with the crackers, crisps and oysters that they have come to expect from Potter’s.


Potter’s whole grain, handmade, crackers, crisps and oysters are produced with locally sourced whole-wheat flour and local milk and butter in Madison Wisconsin. Most of the produce we use comes from small, local farms. Potter’s offers 7 year-round varieties of crackers, 4 crisps and 4 oyster flavors to fulfill all your cracker needs!

Potter's Crackers